Why YOU Should Sponsor Community Events

With five strong reasons to sponsor a community event, the pros vastly outweigh the cons. Not only can this help you forge valuable relationships and bring in immediate leads, it can boost your long-term brand equity significantly.

And of course above all IT IS FUN!!!!!

1. AWESOME PUBLICITY

Even if it’s only for a day or two, putting the spotlight on your business can have long term benefits. You’ll gain significant exposure overnight and can get your brand in front of a much larger group of your demographic. With over 100,000 in the audience for the Victoria Day Parade and 60,000 + in the audience for the Santa’s Light Parade, everyone will have eyes on YOUR product or service! And what about the Live Stream and Broadcast viewership audiences all over the world!

2. Networking Extraordinaire

Building solid relationships is the key to opening new doors for any business. The more quality contacts you have, the more opportunities will come your way. If you’re looking to expand your network and gain meaningful business relationships, sponsoring one of our events is a great way to do so.

3. Fabulous Reputation

Reputation management is serious business these days, especially when you consider how quickly a brand’s reputation can spike or plummet because of online reviews and social media. A positive reputation is fundamental in generating leads and integral to long term sustainability. Sponsoring an event is great because it shows that your business cares and wants to contribute to the enrichment of your community.

4. Stronger Brand Recognition

An improved reputation almost always results in your business being perceived as more credible and trustworthy. Therefore, your demographic is more likely to associate your brand name with something positive, which ultimately strengthens your brand.

This is so important because it goes way beyond the day or two that you sponsor a community event and has a long-lasting effect. In some cases, this can be the catalyst for increased customers and clients for years down the road.

5. It’s Affordable and Won’t Break The Budget!

While it’s true that this type of sponsorship comes at a cost, it’s minimal when you compare it to many other forms of local marketing. For instance, print and radio ads can greatly exceed the cost of sponsorship and may only yield a fraction of the results.

In many cases, sponsoring an event is a one-time thing. Potentially you can reap the rewards for years to come. It’s very effective for local brick-and-mortar companies who are primarily trying to reach a specific or limited demographic within their city or region.

If your business is ever approached to be a sponsor, it’s definitely something to consider.

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QUICK FACTS ABOUT

ABOUT VICTORIA

  • Capital City of British Columbia
  • Greater Victoria Population 370K
  • Serves as the metropolitan core for a region of 360,000
  • Incorporated on August 2, 1862
  • Over 3 million visitors annually
  • Average of 2,183 hours of sunshine each year
  • Average rainfall is 66.5 centimetres per year
  • 1,600 signature hanging baskets displayed each summer
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Thank you for your interest in helping the Greater Victoria Festival Society celebrate Victoria!

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